Rotana Media Group has renewed its partnership with Extend Group, which will continue to serve as the exclusive advertising representative for the network’s television channels.
Under the renewed agreement, as stated in the media, Extend Group will remain responsible for managing and selling advertising inventory across Rotana’s TV platforms, as previously reported. The collaboration is aimed at strengthening Rotana’s advertising ecosystem and reinforcing its competitiveness in the regional media and advertising landscape.
In previously reported remarks, Alnowaisir, CEO of Rotana Media Group, said the decision reflects the company’s ongoing efforts to evolve its media and commercial strategy in response to rapid changes in the media and entertainment sector.
“Rotana has a legacy that spans many years in the media and entertainment industry in the Arab world and has played a pivotal role in shaping the regional media landscape. Today, we are building on this history by developing a more competitive media and advertising ecosystem that strengthens Rotana’s presence in the regional market and opens broader opportunities for growth and expansion into global markets,” Alnowaisir said.
He added that Rotana plans to focus on increasing the commercial value of its media platforms while expanding partnerships with advertisers. These initiatives are expected to support the growth of the regional advertising industry while adapting to evolving trends in content consumption and media distribution.
Sami AlRasheed, CEO of Extend Group, highlighted that the collaboration represents a strategic step toward enhancing the television advertising environment in the region. The partnership aims to unlock new growth opportunities in the advertising market by delivering innovative advertising solutions designed to meet the evolving needs of brands.
