FIFA Partners with Gamefam to Launch Official FIFA World Cup 2026 Experience on Roblox

FIFA Partners with Gamefam to Launch Official FIFA World Cup 2026 Experience on Roblox

FIFA and Gamefam have introduced the official FIFA World Cup 2026 experience on Roblox, bringing the excitement of the global football tournament to millions of players through a multi-game activation across the platform.

At the heart of the initiative is FIFA Super Soccer, FIFA’s official Roblox title, which serves as the main destination for fans. The experience features all 48 national teams competing in the FIFA World Cup 2026, including reigning FIFA World Cup 2022 champions Argentina.

Players can explore a specially designed FIFA World Cup-themed stadium, take part in gameplay challenges, earn exclusive rewards, and stay updated with live tournament action through real-time scoreboards and standings.

The campaign extends beyond FIFA Super Soccer into five additional Roblox experiences created by Gamefam. Collectively, the six participating games generate around 28 million gameplay sessions each week. The lineup includes FIFA Super Soccer, two simulation games, a driving and racing title, an obstacle-course game, and a social roleplay experience.

To enhance engagement, a connected quest system enables users to complete challenges across multiple games and unlock special FIFA World Cup-themed rewards.

Christian Volk, Director, Gaming and Esports, FIFA said, “FIFA World Cup 2026 will be the biggest FIFA World Cup ever, and we want fans everywhere to feel part of that excitement before, during and after the matches. This Roblox event gives a new generation of fans a fun, accessible and interactive way to connect with the tournament – from being able to play as one of the 48 national teams in FIFA Super Soccer to celebrating real-world moments with friends through live events, quests and rewards. FIFA is excited to collaborate with Gamefam and continue to expand our exciting football gaming portfolio.”

FIFA Super Soccer has already surpassed 1.1 billion visits on Roblox and attracts approximately 1.5 million gameplay sessions daily. The title has previously partnered with organisations and brands such as adidas, the Brazilian Football Confederation (CBF), U.S. Soccer, and Borussia Dortmund.

Ricardo Briceno, Chief Executive Officer, Gamefam said, “The FIFA World Cup is one of the few moments where the entire world comes together – across countries, cultures and languages – and Roblox gives that global audience a shared language of play and community. As the action unfolds on the pitch, Gen Z and Alpha fans will come together across Roblox to participate in the action, represent their nations, and celebrate with friends in real time. That’s what makes immersive gaming so powerful: it turns global tentpole moments from passive to participatory, at massive scale.”

The FIFA World Cup 2026 event launched on June 5 and will remain active until July 31. After the event concludes, FIFA Super Soccer will continue as FIFA’s dedicated football experience on Roblox.

The games are accessible across consoles, PCs, mobile devices, and tablets, enabling fans worldwide to engage with tournament-inspired activities across multiple platforms.

Read more: adidas Brings Rocket League-Inspired Football Experience to UAE Ahead of FIFA World Cup 2026

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