Current Global MENAT, part of the Middle East Communications Network (MCN) and an Omnicom organisation, has appointed Simran Devgun as Senior Account Director as the agency continues to strengthen its team and expand its client portfolio across the region.
Devgun brings nearly 10 years of public relations experience spanning Dubai and London, with expertise in creative consumer communications across sectors including travel, hospitality, food and beverage, entertainment and FMCG.
Before joining Current Global MENAT, Devgun was with Umami Comms, where she managed communications for brands such as talabat UAE, Diageo MENA and Rosewood Hotels. Her experience includes integrated campaigns, experiential launches, brand partnerships and reputation management.
Commenting on the appointment, Peter Jacob, Managing Director, Current Global MENAT, said, “The last few months have been challenging for many across the region, so we’re especially proud to be continuing to be able to bring in fresh talent, energy and ideas. Sim brings strong international experience, brilliant strategic instincts and a real understanding of what makes work cut through in the region.”
Devgun added, “I wanted my next move to challenge me creatively and give me the opportunity to work on brands that genuinely shape the city and wider region. Current Global is without doubt one of the best agencies to be at with the calibre of the work, human-first culture and brilliant people right across the team. I’m super excited to get stuck in.”
The appointment comes as Current Global MENAT enters its fourth year of operations in the region. The agency has continued to grow its team and client roster across the UAE and wider GCC, working with brands including Dubai Airports, Global Village, Dubai Tourism, OURA, Uber, New Balance, Heinz and Puck.
Devgun’s appointment adds further senior communications expertise to the agency as it continues to develop its presence and deliver creative, consumer-focused communications for clients across the region.
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