LiveRamp, a leader in data collaboration, has appointed Hannah Barnett as Vice President, Brand Sales for UK and MENA, strengthening its commercial leadership across the two markets.
Based in London, Barnett will focus on accelerating brand sales and developing deeper relationships with clients across the UK and MENA. Her appointment supports LiveRamp’s broader international commercial strategy as the company continues to expand its presence and capabilities across the region.
Barnett brings more than 18 years of experience spanning media and adtech, with senior positions covering programmatic, digital sales and client management. Most recently, she served as Chief Client Officer at Mail Metro Media.
Travis Clinger, GM of International and Chief Connectivity and Ecosystem Officer, LiveRamp, said, “We are delighted to welcome Hannah to LiveRamp and look forward to her helping deliver results for our clients and partners in the UK and MENA. Hannah’s extensive experience and proven leadership in translating a rapidly changing ecosystem into opportunities for brands will be invaluable as we help our customers transform their marketing for the age of AI.”
Throughout her career, Barnett has developed strong relationships with leading global advertisers and agency groups, supporting their transition toward data-led marketing while contributing to sustained commercial growth.
In her new position, Barnett will lead LiveRamp’s brand sales efforts across the UK and MENA, helping marketers derive greater value from first-party data. She will also support brands in applying data collaboration and AI across their marketing strategies through LiveRamp’s secure and unified network.
Commenting on her appointment, Hannah Barnett, VP of Brand Sales for UK & MENA, LiveRamp, said, “I’m incredibly excited to be joining LiveRamp at such an important time for our industry. LiveRamp’s unparalleled ability to connect brands, publishers, retailers, and technology partners to unlock greater value from data in a secure, responsible way really sets it apart, and building trusted client partnerships has never been more critical as we all navigate the shift into a data-driven, AI world. I believe we are only at the beginning of what’s possible, and I can’t wait to help brands turn data collaboration and AI into measurable business growth.”
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