ByAtlas has announced the appointment of Vivek Kapoor as Managing Partner, MENA, reinforcing the company’s commitment to accelerating growth and strengthening its presence across the Middle East and North Africa region.
Vivek joins ByAtlas with extensive experience in commercial leadership, strategic partnerships, and business development, having worked closely with leading global technology platforms, brands, agencies, publishers, and media partners throughout the region.
Over the course of his career, he has played a pivotal role in developing and scaling strategic partnerships with major digital platforms including TikTok, LinkedIn, and Snapchat. He has also been instrumental in generating significant revenue opportunities, supporting business expansion initiatives, and helping organizations strengthen their market position across the Middle East.
Known for his ability to transform strategic relationships into measurable business outcomes, Vivek brings a combination of deep regional expertise, entrepreneurial thinking, and a strong focus on sustainable growth.
In his new role, he will work closely with the leadership team to support ByAtlas’ next phase of expansion, strengthen strategic partnerships, and unlock new opportunities for clients across the MENA market.
The appointment marks another important milestone in ByAtlas’ regional growth strategy as the company continues to invest in leadership talent capable of driving innovation, commercial success, and long-term market impact.
With Vivek joining the leadership team, ByAtlas aims to further enhance its capabilities, expand its network across key markets, and deliver greater value to clients and partners throughout the region.
Read more: ByAtlas Appoints James Jarrett as Managing Director for MENA
