Xawiya Studios, a generative AI-powered creative production company, has unveiled two new business divisions—ANA and ARCC—marking a significant step in its evolution into a fully integrated AI studio offering end-to-end services across strategy, production, rights management, and regulatory compliance.
The launch strengthens Xawiya’s position as a comprehensive AI solutions provider, enabling brands to navigate the growing complexities of AI-powered content creation while maintaining compliance, governance, and intellectual property protection.
“With the addition of ANA and ARCC, we are creating a complete ecosystem that supports brands throughout their AI journey,” said Bilawal Sheikh, Co-founder and CEO of Xawiya Studios. “The conversation around AI in our region has been stuck between excitement and fear for too long. Brands don’t need another tool. They need a partner who can take them from a blank brief to a fully governed, fully compliant, fully on-brand piece of work; and stand behind every frame of it. That’s what 360-degree means to us. AI strategy, production, IP, compliance — all in one room, all accountable to each other.”
ANA: Managing IP and Talent Rights in the AI Era
ANA has been developed as a dedicated platform for intellectual property and talent rights management, addressing the increasing demand for transparency and accountability in AI-generated content.
As generative AI adoption grows, issues surrounding voice replication, likeness rights, talent consent, and digital representation have become critical considerations for brands and creators alike. ANA is designed to provide the infrastructure required to manage these concerns responsibly while ensuring compliance with evolving regional regulations.
The platform offers consent tracking, licensing management, brand safety verification, cross-channel IP monitoring, and transparency around AI model training and content generation processes.
“The IP question in GenAI isn’t a legal afterthought, it’s an engineering problem,” said Abhinav Sinha, Head of Creative Tech and AI at Xawiya Studios. “ANA was planned from the ground up to track consent, licensing and provenance at the asset level, so that rights cleanliness is a property of the output, not a step in legal review. That’s the only way this scales without putting brands or talent at risk.”
ARCC: Helping Businesses Build Responsible AI Foundations
The second division, ARCC (AI Readiness and Compliance Check), has been introduced as an advisory practice focused on helping organisations prepare for AI adoption while meeting governance and regulatory requirements.
ARCC offers AI readiness assessments, regulatory guidance, security framework evaluations, implementation roadmaps, and ongoing compliance monitoring tailored to different industries and organisational needs.
“Compliance gets a bad rep in our industry, people see it as the brake. We see it as the road.” said S. Akheel Hassan Bilgrami, Co-founder and Chief of Creative at Xawiya Studios. “ARCC exists because the most ambitious creative work needs the cleanest foundations underneath it. You can’t make brave work for a brand if every output is a legal risk waiting to surface.”
Building a Responsible AI Future in MENA
The expansion follows a strong year for Xawiya Studios, which has delivered AI-led creative campaigns for brands including Samsung, Visa, Rove Hotels, and Lenskart across digital, out-of-home, print, and retail channels.
By introducing ANA and ARCC, Xawiya aims to provide organisations with the tools, governance structures, and strategic support needed to scale AI responsibly while protecting intellectual property, ensuring compliance, and maintaining creative integrity.
The company believes the MENA region is uniquely positioned to play a leading role in shaping responsible commercial AI adoption, with the launch of these new divisions representing a key step toward building a sustainable and accountable AI ecosystem.
