ByAtlas has strengthened its leadership team with the appointment of James Jarrett as Managing Director, MENA, as the company continues to expand its presence across the region.
Jarrett brings extensive experience in strategy, performance marketing, and commercial leadership, having spent more than a decade helping organizations build scalable business models, strengthen client partnerships, and improve operational effectiveness.
Throughout his career, he has overseen more than £75 million in annual media investments and played a key role in establishing and growing strategy and planning functions within high-growth businesses. His expertise spans performance marketing, business transformation, and the integration of AI and automation to enhance both client outcomes and operational efficiency.
Jarrett has also cultivated strategic relationships with major digital platforms including Google, Meta, TikTok, Snapchat, and Pinterest, helping clients unlock new growth opportunities and maximize value from their marketing investments.
His contributions have been associated with multiple industry recognitions, including awards such as Best Integrated Agency, Digital Agency of the Year, and Best Use of Search.
In his new role, Jarrett will lead ByAtlas’ growth strategy across the MENA region, leveraging his commercial expertise and strategic vision to support the company’s next phase of expansion and innovation.
The appointment reflects ByAtlas’ commitment to strengthening its regional leadership capabilities as it continues to scale operations and deliver impactful marketing solutions across the Middle East and North Africa.
