Brazen MENA, recognised among the 100 Best PR Agencies in the World, has expanded its footprint into the Asia Pacific region with the launch of operations in Singapore and Kuala Lumpur. As part of this expansion, the agency has appointed Angeline Tan as General Manager, APAC, to lead its regional growth strategy.
Tan brings nearly two decades of experience in integrated communications, reputation management, and business development across Asia Pacific, EMEA, and other international markets. Her expertise spans helping global brands navigate diverse cultural landscapes while aligning communications with local market dynamics and commercial objectives.
Over the course of her career, she has developed and executed strategic communications and creative campaigns for leading organisations, including Netflix, Dutch Lady Malaysia (part of FrieslandCampina), and consumer healthcare company Haleon. She has also been selected as a judge for the 2026 Asia-Pacific SABRE Awards, recognising excellence in the public relations industry.
“In a region as diverse as APAC, the most powerful stories are shaped with both insight and cultural understanding,” said Angeline Tan, General Manager, APAC. “Brazen has built its reputation on doing things the right way, with strategy, intelligence and genuine care for clients. Communications here need cultural fluency and strategic depth, underpinned by real data. I am proud to lead the agency’s next chapter in Asia Pacific.”
Brazen MENA enters the Asia Pacific market after more than a decade of operations across the Middle East, where it has partnered with over 500 brands spanning luxury, lifestyle, hospitality, fashion, beauty, corporate, and government sectors.
Its client portfolio includes internationally recognised brands such as Marriott, Abercrombie & Fitch, SKIMS, Hilton, Veuve Clicquot, and Raffles, supporting them with reputation management and strategic communications across competitive markets.
The agency has already begun expanding its regional client base, with Bosom, a maternal-care platform connecting mothers to lactation and mental health specialists through secure consultations, among its first APAC clients.
Brazen MENA & APAC also forms part of RAIYN, a trust-led communications network comprising more than 700 professionals across the Middle East, North Africa, and other global markets. Through this network, clients gain access to integrated communications services covering strategy, creative, digital, and intelligence.
RAIYN operates under News Group International, which also owns CARMA, the global media intelligence company. This collaboration enables Brazen MENA & APAC to support clients with communications strategies backed by real-time data, analytics, and actionable insights.
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