Brazen MENA, the Dubai- and Riyadh-based communications consultancy, has expanded its client roster with four new account wins spanning the fashion, retail, lifestyle, and hospitality sectors. The latest appointments underscore the agency’s continued growth across the Middle East, with several additional projects currently in development.
Among the new additions is OnTheList, the members-only luxury flash sales platform that has hosted more than 50 exclusive sales events in the UAE since 2024 and is now extending its footprint into Saudi Arabia. Brazen MENA has been tasked with managing the brand’s communications strategy across the region.
The agency has already delivered its first major activation for the platform, supporting the launch of OnTheList’s collaboration with Le Creuset and bringing the renowned Factory to Table sale to Dubai for the first time through an exclusive media and influencer event.
Brazen MENA has also strengthened its longstanding partnership with Al Tayer Insignia LLC by adding two more brands to its portfolio.
The agency has been appointed to support Mamas & Papas, the heritage British nursery and parenting brand, with communications surrounding the opening of its new Dubai Mall location. The campaign includes targeted media outreach and influencer engagement designed to boost brand visibility and drive customer visits before and after the store launch.
In addition, Brazen MENA has been selected to introduce activewear brand Vuori to the UAE and wider GCC market. Founded in California in 2015, Vuori is opening its first-ever store in the region, with the agency overseeing its regional public relations strategy and brand introduction to fashion and lifestyle audiences.
On the corporate communications front, Brazen MENA has secured a new mandate with Trilight, a hospitality asset management company specializing in enhancing long-term value across hotels, resorts, branded residences, and mixed-use developments.
Part of the international Al-Bahar Group, Trilight brings extensive expertise in hospitality investment, development, and operations. Brazen MENA will provide strategic communications support, including media relations, executive profiling, and bilingual content development across English and Arabic media channels.
Commenting on the latest client acquisitions, Louise Jacobson, Managing Partner, Brazen MENA, said: “We are trusted by the brands who lead, and these four are no exception, from a British household name with decades of heritage to one of the fastest-growing activewear brands in the world. We take their reputations as seriously as they do, and that is the partnership we are proud to build. There is a great deal more to come.”
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