Bold Influence, part of the Bold Group, has announced a strategic partnership with MAZ NEXA, a Saudi-based company specializing in digital transformation and performance marketing solutions.
The alliance is designed to provide integrated communications and digital services to businesses and government organizations across Saudi Arabia, the wider region, and international markets. The two companies formalized the collaboration through a Memorandum of Understanding (MoU), establishing a non-exclusive framework focused on combining expertise, fostering innovation, and enhancing the quality of local content.
“This strategic partnership between Bold Influence and MAZ NEXA reflects Bold Group’s steadfast commitment to driving innovation and growth within the regional communication and digital media market,” said Abeer Alessa, Co-Founder and Chief Executive Officer of Bold Group.
“We view this MoU not merely as a bilateral collaboration, but as a deliberate investment and commercial step aimed at shaping new standards for delivering integrated advisory and digital services,” she added.
The partnership comes at a pivotal time as the global communications and marketing industry continues to evolve rapidly through technological advancements and the ambitions outlined in Saudi Vision 2030.
“By enabling our entities and sister companies to exchange expertise and build effective partnerships, we are establishing an agile business environment capable of exporting the best communication and digital practices from Riyadh to regional and international markets,” said Alessa.
Under the agreement, Bold Influence will contribute its expertise in strategic communications, corporate reputation management, executive positioning, thought leadership development, and messaging frameworks.
“Our partnership with MAZ NEXA represents a true response to the radical shifts occurring within the strategic communications sector in Saudi Arabia, which has become the center of global attention as a vibrant hub for digital and media innovation,” said Majdi Ghraizi, Co-Founder and General Manager of Bold Influence.
“Through this integration, we aim to empower organisations to build a solid and sustainable reputation via communication strategies anchored in agile digital solutions capable of measuring impact with utmost precision,” he added.
Meanwhile, MAZ NEXA will bring its capabilities in digital platform management, website development, user experience optimization, search engine optimization (SEO), performance marketing, and analytics-driven solutions.
“In today’s market, organisations need more than visibility. They need strategic clarity, digital intelligence, measurable performance, and trusted communication that strengthens their reputation and accelerates their growth. Through our collaboration with Bold Influence, we aim to contribute to the development of a Saudi led model that combines local market understanding with global standards,” said Eng. Abdulsalam Mazro Al-Mazro, Chairman of MAZ NEXA.
The collaboration seeks to integrate strategic communications with advanced digital transformation capabilities, enabling organizations to improve audience engagement, strengthen brand reputation, and achieve measurable business outcomes.
“At MAZ NEXA, we believe that the future of brand growth lies in the ability to connect strategic communication with data, technology, and performance. Our role is not only to manage digital platforms or execute campaigns, but to build intelligent digital ecosystems that help organizations understand their audiences, strengthen their market presence, and measure impact with accuracy,” said Ahmad Almazro, Co-Founder and CEO of MAZ NEXA.
Through this partnership, Bold Influence and MAZ NEXA aim to support the advancement of Saudi-led communications and reinforce the Kingdom’s position as a global center for innovation, investment, and business transformation.
