9Yards has announced the appointment of Hussam Almulhem as Group Chief Executive Officer of its newly formed holding company, marking a key step in the organisation’s growth journey and strengthening its focus on innovation, strategic development, and market leadership across communications, media, and advisory services.
Almulhem brings more than 30 years of leadership experience spanning the UAE and wider region. He founded 9Yards Communications in 2017 and has overseen its transformation from a 10-member startup into a regional communications powerhouse with more than 160 employees and an expanding international presence.
In his new capacity as Group CEO, Almulhem will lead the strategic direction of 9Yards Holding and manage its growing portfolio of businesses. His appointment follows the successful expansion of 9Yards Communications, which has become the largest independent agency in Abu Dhabi and established operations in international markets, including London, with a New York office set to launch soon.
“Building lasting institutions matters more than building short-term companies,” said Almulhem.
“Operating as a coordinated group, 9Yards Holding will now integrate emerging technologies, specialised talent, and strategic creativity into a single, scalable powerhouse – an entity ready and fully capable of shaping regional and global markets,” he added.
Under Almulhem’s leadership, 9Yards Holding will bring together seven specialist entities designed to deliver integrated and technology-driven solutions for clients:
- 9Yards Communications – Integrated marketing, advertising, events, public relations, media production, and media buying services.
- 9Yards AI – A consultancy focused on AI adoption and communications-focused technology strategies.
- 9Yards Prime – A business dedicated to developing premium lifestyle and experience ecosystems.
- 9Yards Pictures – A production house specialising in cinematic-quality film and media content.
- 9Yards X – The group’s AI-focused division delivering advanced technology solutions across industries.
- 9Yards Academy – A learning platform aimed at developing future communications professionals and local talent.
In his expanded role, Almulhem will concentrate on building a long-term institution that supports the UAE’s economic diversification ambitions while helping clients scale and grow across regional and international markets.
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