Animotion Media Group has named Faris Sibai as its new Chief Commercial Officer, reinforcing the company’s leadership team as it continues to expand its content portfolio and commercial operations.
In his new role, Sibai will oversee the company’s commercial strategy, focusing on revenue growth, strategic partnerships, sponsorships, brand collaborations, licensing, distribution, and long-term business development. He will also be responsible for building scalable commercial frameworks around original intellectual property (IP), branded entertainment, and content-driven storytelling ecosystems.
The appointment reflects Animotion Media Group’s broader strategy to strengthen its commercial capabilities by creating sustainable business models centred on IP, partnerships, content distribution, and brand-funded entertainment, rather than relying solely on individual commercial agreements.
Commenting on the appointment, Marina Williams, Chief Strategy Officer at Animotion Media Group, said, “Faris brings a rare combination of commercial leadership, strategic clarity, and execution discipline. He understands how to build sustainable growth in complex markets and has deep experience across media, platforms, and partnerships.”
Williams added, “As Animotion enters its next phase of growth, his leadership will play an important role in strengthening our commercial capabilities and shaping our long-term growth strategy.”
Expressing his enthusiasm about joining the company, Faris Sibai said, “I am excited to join Animotion at a moment when the company is expanding its portfolio across kids, youth, and family entertainment through new shows, channels, and IP development.”
Sibai brings more than 20 years of experience across media, advertising, streaming, and commercial transformation. Throughout his career, he has led initiatives involving go-to-market strategy, monetisation, strategic partnerships, and operational transformation for global agency groups, digital platforms, and media businesses.
Welcoming Sibai to the organisation, Julia Nikolaeva, General Manager at Animotion Media Group, said, “Faris brings the kind of commercial experience that is highly relevant to Animotion’s next stage of growth. His background across agencies, platforms, brand partnerships, and monetisation models will help us structure stronger commercial opportunities around our IP, channels, and content portfolio.”
Before joining Animotion Media Group, Sibai held a senior commercial leadership role at Starzplay, where he was responsible for advertising revenue, sponsorships, partnerships, and new commercial business models.
His career also includes senior leadership positions across WPP, IPG, Publicis, Omnicom, and regional streaming businesses, with experience working in Dubai, Shanghai, Hong Kong, Singapore, and London.
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