9Yards Communications has named Tala Abu Taha as its new Chief Growth Officer, reinforcing its leadership team as the agency continues to expand its regional and international presence.
In her new position, Abu Taha will oversee the agency’s growth strategy across its global network, leading business development initiatives while supporting operations in London, Cairo, and New York. She will also focus on strengthening client partnerships and expanding the agency’s service offerings to meet the evolving needs of public and private sector organisations across regional and international markets.
With more than 25 years of experience, Abu Taha has built an extensive career across public relations, public affairs, strategic communications, and business development. She has held senior leadership positions at several regional and global communications firms, where she played a key role in driving business growth and developing integrated communications strategies.
Her appointment comes during a period of transformation for 9Yards Communications. Earlier this year, the company promoted Omar Sarieddine from Deputy CEO to Chief Executive Officer, giving him overall responsibility for the agency’s operations and strategic direction.
As CEO, Sarieddine is leading the company’s regional and international expansion strategy, overseeing existing operations across the Middle East and North Africa, as well as its offices in London, Cairo, and New York.
9Yards Communications operates as the flagship integrated marketing, advertising, events, public relations, media production, and media buying agency under the recently established 9Yards Holding.
Founded in 2017 by Group CEO Hussam Almulhem, the agency has grown from a team of just 10 employees into an organisation with more than 160 professionals and a presence across multiple international markets.
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