Yara Smirat has taken on the role of Head of Digital Experience for the GCC at United Bank Limited (UBL), further advancing her journey in digital banking and customer experience leadership.
In this position, Smirat will be responsible for guiding digital experience initiatives across the GCC markets. Her role will involve strengthening the bank’s digital capabilities while enhancing the overall online and mobile banking experience for customers.
She brings strong experience in digital transformation, with a track record of improving customer journeys and developing user-focused digital platforms. Her approach combines digital strategy, innovation and technology to create more seamless and engaging banking interactions.
Through this appointment, UBL aims to continue advancing its digital banking strategy and delivering modern, customer-centric financial services across the region.
