Dubai, United Arab Emirates, 02 July 2026 – Yango has become the first advertiser in the UAE to activate TikTok’s Logo Takeover format through a high impact campaign for Yasmina, its AI-powered Arabic voice assistant and smart speaker. The campaign marks a regional milestone in premium digital advertising and demonstrates how strategic platform collaborations can drive both mass awareness and measurable business impact.
The campaign was strategically orchestrated by media agency SPARK Foundry Middle East in collaboration with Yango Yasmina, using TikTok’s premium Logo ad Takeover format to position Yasmina at the centre of the platform’s highest attention moment, the instant users opened the app.
Rather than relying on a single placement, the campaign extended across TikTok’s ecosystem of premium formats, including TopView, Top Feed and Branded Mission, helping sustain visibility, deepen engagement and drive measurable downstream action beyond the initial takeover moment
The Logo Takeover delivered exceptional reach at speed, combining mass visibility with strong engagement and traffic efficiency. TikTok’s Unified Lift Study recorded lifts across brand metrics, yielding a 3x higher ad recall than TikTok benchmarks during the actual Logo Takeover launch window, and twice the lift in overall awareness across the full study period. Furthermore, we witnessed positive uplifts across key events in the Conversion Lift Study such as a +402% relative lift in incremental page views. These results proved the format high effectiveness at driving brand memorability and awareness, validating its role as a high-impact awareness lever.
The campaign demonstrated how premium first-impression formats can create instant, mass brand presence, deliver measurable brand lift at scale, and position brands as innovators and category leaders through platform-level integrations. As the first TikTok Logo Takeover activated by an advertiser in the UAE, Yasmina set a new benchmark for premium brand launches in the region.
Ksenia Alekseeva, Head of Paid Media at Yango Play said,
“At Yango, we’re always looking to pioneer new ways to connect with audiences. The TikTok Logo Takeover gave us the opportunity to cut through the noise and capture attention instantly at one of the platform’s most impactful moments. What made the experience particularly powerful was the element of surprise, with Yasmina subtly interacting with the TikTok logo itself. We saw an incredibly positive response from users, reinforcing the format’s ability to drive both attention and curiosity around the product.”
Alexis Azzie, Business Lead, Spark Foundry said,
“Great media isn’t just about reaching people; it’s about giving them a reason to engage. That’s exactly what this partnership with Yango Yasmina and TikTok achieved. By bringing the Logo Takeover format to the UAE for the first time, we created a standout first impression that not only captured attention but delivered measurable business impact. It’s a brilliant example of what happens when brands, platforms, and agencies come together with a shared ambition to raise the bar”.
About Yango Yasima:
Yasmina is Yango’s AI-powered voice assistant and smart speaker, designed for homes across the UAE and MENA. Powered by YangoAI and trained on regional Arabic and English context, Yasmina brings natural conversations, music and entertainment through Yango Play, local cultural and faith-based features, everyday reminders, and smart-home control into one warm, familiar home experience.
