Times Network has appointed The Vantage as its exclusive media representative for the Middle East and North Africa region, strengthening access for regional advertisers looking to connect with Indian audiences through the network’s media platforms.
Under the partnership, The Vantage will serve as the primary commercial partner for brands and agencies across MENA, enabling them to advertise through Times Network’s extensive portfolio spanning news, business, entertainment, and digital platforms.
The network’s portfolio includes leading channels such as Times Now and ET Now, alongside entertainment properties including Zoom, Romedy Now, MNX, MN+, and Movies Now. The company also hosts the Times Now Summit, which features policymakers, business leaders, and influential voices from across India.
Through this collaboration, The Vantage will manage end-to-end commercial operations for regional clients, including advertising opportunities, sponsorships, branded content initiatives, and integrated campaigns across broadcast and digital channels.
Industries expected to benefit from the partnership include real estate, financial services, aviation, tourism, retail, and government entities aiming to engage Indian consumers, investors, tourists, and skilled professionals.
Manoj Khimji said, “India is one of the most exciting consumer markets in the world, and the brands we work with across this region know it. What has been missing is a straightforward, trusted way to reach Indian consumers at scale, through a platform they watch and trust. Times Network is exactly that, and this appointment means our clients can now access it directly, with us managing the relationship end to end.”
Gaurav Dhawan added, “The Middle East is home to some of the world’s most ambitious and internationally minded brands, and India is very much on their radar. Through The Vantage, we can offer those brands a clear, strategic, and well-supported route to Indian consumers, one of the largest and most dynamic audiences. We have long valued our relationship with the region, and this appointment takes it to a new level.”
Times Network has previously collaborated with organisations including Dubai Department of Economy and Tourism, Expo 2020 Dubai, Dubai Chamber of Commerce, Abu Dhabi Culture Summit, and Abu Dhabi Tourism.
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