Dubai, UAE: talabat UAE has appointed Umami Comms as its consumer PR partner to lead communications strategy and strengthen brand engagement across the UAE market.
The partnership will focus on culturally relevant storytelling, strategic media engagement, and enhancing talabat’s visibility across lifestyle, food, grocery, and retail categories.
Focus on Consumer Storytelling and Brand Trust
Under the mandate, Umami Comms will manage talabat’s consumer communications strategy through press office activity, campaign amplification, and data-led storytelling initiatives.
The collaboration aims to highlight talabat’s growing role as an everyday app for consumers across the UAE, spanning food delivery, talabat mart, grocery, and retail services.
Leadership Perspective
Marjorie Chapas, Head of PR at Umami Comms, commented:
“We’re incredibly proud to be partnering with talabat at such an important moment for the brand. As the region’s original disruptor in the delivery space, talabat has played a defining role in shaping the UAE’s F&B and delivery landscape. Our role is to build on that legacy – bringing forward the human stories, cultural relevance and everyday impact that sets the brand apart.”
Natasha Hajee, Head of Communications, Public Affairs & Sustainability at talabat UAE added:
“We are excited to partner with Umami Comms as we continue to evolve our brand and deepen our connection with customers across the UAE. Their strong understanding of the local landscape, combined with a creative and strategic approach to storytelling, makes them the ideal partner for this next phase.”
Strengthening Visibility Across the UAE
Umami Comms will support talabat with a full-service PR scope that includes:
- Press office management
- Strategic campaign communications
- Media engagement
- KOL and influencer relations
- Brand storytelling initiatives
The agency brings extensive experience across hospitality, food and beverage, and lifestyle communications within the GCC market.
