SOCIALEYEZ has strengthened its creative leadership team with the appointment of Nadia Alken and Alaa Demachkie as Creative Directors, reinforcing the agency’s commitment to creative excellence, strategic growth, and innovation across the Middle East.
The appointments are part of SOCIALEYEZ’s continued investment in senior leadership as the agency expands its capabilities and enhances its ability to deliver impactful, business-focused creative solutions for clients.
As Creative Director, Nadia Alken will oversee creative quality across client accounts while fostering stronger client relationships and driving long-term brand growth through innovative and effective campaigns. Working alongside internal teams and clients, she will focus on elevating creative standards and delivering value across the agency’s portfolio.
Alaa Demachkie joins the agency with responsibility for leading creative pitches, supporting new business initiatives, and identifying growth opportunities. His role will focus on strengthening SOCIALEYEZ’s market position through strategic storytelling, creative innovation, and forward-thinking ideas that align with evolving industry trends.
Commenting on the appointments, Ambreen Kazi, Head of Creatives at SOCIALEYEZ, said: “These appointments represent an important step in our growth journey as we continue to invest in exceptional talent and strengthen our leadership team. Nadia and Alaa bring extensive creative expertise, strategic thinking and leadership experience that will further enhance our ability to deliver outstanding results for clients while supporting the agency’s continued evolution.”
The addition of Alken and Demachkie further enhances SOCIALEYEZ’s expertise across client partnerships, business development, creative strategy, and storytelling. Their leadership is expected to play a key role in supporting the agency’s regional expansion while delivering measurable business outcomes for clients.
As SOCIALEYEZ continues to grow its presence across the region, the agency remains focused on attracting top creative talent, encouraging innovation, and developing integrated solutions that help brands build meaningful connections with their audiences.
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