Semrush has appointed Alex Sibois as its new Head of Partnerships and Channels for APAC & EMEA, reinforcing the company’s commitment to expanding its partner ecosystem across two of its fastest-growing regions.
In his new role, Sibois will lead the development and growth of Semrush’s channel and alliance strategy across Asia-Pacific, Europe, the Middle East, and Africa. He will work closely with agencies, holding companies, and technology partners to strengthen collaboration and deliver greater value to customers using the Semrush platform.
The appointment comes as Semrush continues to strengthen its position as a leading platform for online brand visibility while expanding its capabilities in Generative Engine Optimization (GEO) for the evolving AI-powered search landscape.
Sibois brings extensive international leadership experience in partnerships, business development, and growth across cloud computing, AI infrastructure, and enterprise technology.
Before joining Semrush, he served as Advisor and VP Growth at Hivenet, where he focused on scaling GPU cloud and AI inference services while supporting sovereign infrastructure and sustainable cloud solutions. Prior to that, he was Director at Alispera, leading strategic initiatives across key international markets.
With experience spanning Singapore, Dubai, Paris, and London, Sibois has built and managed strategic partnerships across Europe, the Middle East, and Asia-Pacific. His appointment is expected to further accelerate Semrush’s partner-led growth strategy as demand for AI-driven digital marketing and search visibility solutions continues to rise globally.
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