Dubai, UAE–15.04.2026–The Marketing + Media AllianceMENA(MMA MENA) has announced anextension of key deadlines for the SMARTIES MENA Awards 2026, the region’s leading programrecognizing marketing that drives real business impact through innovation, creativity, media, andtechnology.
In light of the evolvingsituation across the MENA region, the extension provides brands, agencies,media partners, and marketing leaders with additional time and flexibility to prepare and submittheir most impactful work.
Updated Submission Deadlines:
On-Time Deadline:September 4, 2026
Extended Deadline: September 25, 2026
The eligibility period has also been expanded and now includes campaigns executed betweenNovember 2024 and July 2026, enabling a broader range of work to be recognized.
SMARTIES MENA continues to align with the global SMARTIES framework, celebrating marketingthat drives growth, strengthens brand connections, and sets new benchmarks for effectivenessacross the industry.
As part of the 2026 program, entries will be evaluated through a two-stage jury process, with aQualifying Jury composed of senior industry experts across brands, agencies, and technologypartners, followed by a Grand Jury of senior brand-side marketers, ensuring a balanced andindustry-representative evaluation.
In addition to theregional program, submissions are also open for the SMARTIES KSA Awards 2026,offering further opportunities for recognition of Saudi Arabia-specific campaigns.
Linda Kender, Regional Director MMA MENA, commented:“We recognize that this is a challengingand fast-moving time for many teams across the region. Byextending the deadlines, we want to ensure the industry has the time and space to submit workthat truly reflects the impact and innovation shaping marketing across MENA today.
“With participationfrom leading regional and global brands, agencies, and technology partners,SMARTIES provides a platform for forward-thinking work to gain recognition not only regionally, butalso through global benchmarks such as the MMA SMARTIES Business Impact Index,RECMA, andWARC rankings.
Entries are now open, and participants are encouraged to submit their most impactful campaignsand showcase their achievements on one of the industry’s most prestigious stages.Submit your entries here:
SMARTIES MENA: https://mmaglobal.com/smarties/awards/programs/mena
SMARTIES KSA: https://mmaglobal.com/smarties/awards/programs/ksa
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