Project Agora announced that Realize, the AI-driven performance platform, is now available across North Africa exclusively through Project Agora. The expansion enables advertisers and agencies in the region to access scalable performance solutions beyond search and social, powered by Realize’s advanced technology and premium publisher network of 11.000+ publishers and digital properties. Project Agora already represents Realize in 21 additional markets in Central Eastern Europe and the Middle East.
Through this exclusive availability, brands in key North African markets including Egypt, Morocco, Algeria and Tunisia will be able to leverage Realize to drive measurable business outcomes such as customer acquisition, conversions, and revenue growth. Realize uses AI and first-party data signals to optimize campaigns across the open web in an extensive, global network.
The launch further strengthens Project Agora’s role as a strategic partner for advertisers seeking high-performance digital marketing solutions in emerging markets.
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Leadership Insights
Alex Karageorgis, Project Agora CEO said,
“North Africa represents a dynamic and fast-growing digital ecosystem with strong demand from brands looking to diversify their performance marketing mix. By bringing Realize to the region exclusively through Project Agora, we are enabling advertisers to unlock scalable performance opportunities beyond traditional walled gardens.”
Realize and its offerings in North Africa
Realize helps marketers achieve performance goals by combining advanced AI, automation, and access to high-quality publisher environments. Advertisers can reach engaged audiences across trusted media properties while benefiting from optimized bidding, creative testing, strategic consulting, and dedicated campaign management to maximize results from the Realize platform. Already Omnicom Group, WPP, Publicis, Dentsu, Havas and others use Realize in multiple markets globally to achieve performance goals for their clients.
Some of the highlight features advertisers in North Africa can take advantage of to scale their performance are:
- A format agnostic logic: ads appear in a multitude of formats in premium placements within publishers, including native, display, vertical and carousel, to achieve maximum performance.
- Repurposing existing creatives with social importer: to unlock new audiences with the same creative assets from social.
- Maximize conversions: an AI-driven bidding strategy that automatically adjusts the CPC to bring as many conversions as possible within the budget.
- Predictive audiences: a data-driven model which uncovers high-intent users who are more likely to convert. Smarter Targeting, Greater Return.
- Optimizing campaigns for meaningful engagement: define and set up engagement conversions aimed at driving quality traffic.
The introduction of Realize in North Africa comes at a time when advertisers are increasingly seeking diversified growth channels and measurable ROI in a rapidly evolving digital landscape. By expanding access to Realize’s performance technology in the region, Project Agora aims to empower brands with tools that drive sustainable, long-term performance.
