Saudi Arabia’s growing media landscape continues to attract experienced leadership, with Neotic Media appointing Tarek Sharafeddine as its new Managing Director.
Leadership to Drive Growth in KSA
Sharafeddine steps into the role with a clear mandate: to lead Neotic Media’s growth, operations, and strategic direction in the Kingdom. His focus will be on building a high-impact media offering designed to meet the evolving demands of the Saudi market.
In a recent LinkedIn update, Sharafeddine shared:
“After some time in the role, pleased to share that I’ve taken on the role of Managing Director at Neotic Media. Building a high impact media offering in Saudi Arabia, driven by intelligence, performance, and real business growth.”
Extensive Regional Experience
With nearly 20 years of experience across the region, Sharafeddine brings deep expertise in integrated media strategy. His work spans key sectors including telecom, banking, government, automotive, and FMCG.
He has also held senior leadership roles at global media networks, including Mindshare and Initiative MENA, where he led client strategy, transformation initiatives, and performance-driven campaigns.
Building a Performance-Led Media Offering
Neotic Media is positioning itself as a local agency with a global mindset, combining data, technology, and strategic thinking. The agency aims to deliver intelligence-driven solutions that help brands achieve measurable business outcomes.
Sharafeddine’s appointment signals the agency’s ambition to build a more agile and performance-focused media model aligned with Saudi Arabia’s rapidly evolving advertising ecosystem.
Saudi Arabia’s Evolving Media Landscape
The Kingdom continues to see rapid growth in its media and marketing sector, driven by digital transformation and increased demand for measurable, ROI-focused strategies. Neotic Media’s approach reflects this shift, focusing on performance, innovation, and scalability.
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