Media World Group has announced the appointment of Charbel El Asmar as its new Group Chief Executive Officer, effective 1 May 2026. Prior to this elevation, El Asmar served as the company’s Group Chief Revenue Officer.
The leadership transition highlights the organisation’s confidence in El Asmar’s strategic direction and contributions toward strengthening commercial operations, deepening agency partnerships, and improving operational efficiency across the business.
With significant experience in media, business growth, and commercial leadership, El Asmar has built a reputation for driving revenue expansion, forging strategic alliances, and delivering disciplined execution across competitive markets.
His appointment comes as Media World Group enters a new phase focused on performance, agility, and stronger market positioning. The company is expected to place greater emphasis on accountability, faster execution, and enhancing competitiveness within the evolving media landscape.
According to the Chairman’s Office, Media World Group will continue strengthening integration between its static and digital media solutions under El Asmar’s leadership, while also investing in premium inventory and sustainable long-term partnerships.
“This is a strategic step forward as we continue to build a stronger, more focused Media World Group, one that leads with purpose, delivers with consistency and creates long-term value for our partners and the communities we serve.”
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