FP7 McCann has announced the appointment of Bruno Araldi as Strategy Director, reinforcing the agency’s strategic leadership across the Middle East. In his new role, Araldi will spearhead strategic planning efforts and craft integrated brand and creative strategies for a portfolio of regional and international clients.
Bringing close to 20 years of experience in brand strategy and creative planning, Araldi has built a strong track record in brand development, integrated communications, and business growth. Before joining FP7 McCann, he served as Strategy Director at Havas Middle East, where he led strategic initiatives for prominent brands including adidas, Virgin Mobile UAE, MG Motors, and Bel. During his tenure, he contributed to several award-winning campaigns recognized at industry platforms such as Cannes Lions and the MENA Effies.
Araldi’s career also includes senior strategy positions at Leo Burnett, Wieden + Kennedy, BBDO Worldwide, and Fbiz. Across these agencies, he played a key role in developing impactful campaigns and market-entry strategies for global brands including General Motors, Airbnb, Motorola, Audi, Bayer, Nike, and Unilever.
With extensive experience in strategic leadership, brand building, and cross-functional collaboration, Araldi is expected to play a significant role in enhancing FP7 McCann’s strategic offering and driving growth for clients across the region.
