Exscape has named Mario Pérez Guerreira as its Chief Growth Officer, reinforcing its leadership team as it scales operations internationally.
Founded in the UAE, Exscape has quickly gained traction, crossing 10 million downloads and achieving 1.7 million monthly active users within its first year. The platform is expanding its footprint across Africa and the Middle East, positioning itself strongly within the fast-growing attention economy.
Guerreira brings over 15 years of global experience across entertainment and esports, with expertise in business scaling, market expansion, and partnership development across Europe, Latin America, and the Middle East.
Before joining Exscape, he held senior roles at GGTech Entertainment and LVP (Mediapro), where he contributed to major esports initiatives such as Gamergy. He also previously led global sales and partnerships at StubHub, managing multi-country operations and driving growth across regions.
In his new role, Guerreira will focus on scaling Exscape’s global presence, expanding into new markets, and strengthening its position within the evolving digital entertainment landscape.
“I’m very excited to have joined Exscape as Chief Growth Officer,” said Guerreira. “Throughout my career, one constant has defined my journey: a deep passion for entertainment and gaming, and the opportunity to connect audiences with highly engaging experiences at scale.”
“Joining Exscape represents a natural next step. What excites me most is the opportunity to help grow a product that is not only highly engaging, but also demonstrating exceptional market fit and strong early traction. We are building something that resonates with users today, while laying the foundation for what entertainment and interactive engagement can look like tomorrow.”
He added that the company’s roadmap includes expansion into new entertainment verticals and a continued focus on competing for “the most valuable asset in today’s market—user attention.”
Commenting on the appointment, Faisal Zaidi, President of Exscape, said: “As we accelerate our expansion across Africa, Asia, the Middle East, and LATAM, this next phase of Exscape’s journey requires world-class leadership. Bringing in a Chief Growth Officer is a strategic step toward building the scale, structure, and momentum needed to take Exscape global, with the right people driving that journey forward.”
The appointment comes at a time when Exscape is gaining strong early momentum, operating at the intersection of gaming, entertainment, and engagement-driven digital experiences.
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