DXB LIVE, the integrated event management and experiential arm of Dubai World Trade Centre, has named Empyre Communications as its official strategic communications partner.
As part of the collaboration, Empyre Communications will oversee communications for a range of DXB LIVE’s flagship events and executive thought leadership programs, supporting the agency’s efforts to strengthen its market presence and reinforce its position as a leading force in the events industry.
The partnership aims to enhance stakeholder engagement and elevate DXB LIVE’s visibility across local, regional, and international audiences through a comprehensive communications strategy.
Commenting on the appointment, Khalid Al Hammadi, Executive Vice President of DXB LIVE, said: “The continued growth of Dubai’s events sector reflects the city’s ambition, vision and global appeal. As DXB LIVE continues to expand its portfolio and influence, it is essential that our communications strategy supports those ambitions.”
DXB LIVE is responsible for delivering and managing large-scale events, exhibitions, and experiences across multiple sectors. Its portfolio includes internationally recognised platforms such as World of Coffee Dubai, the World Police Summit, the Middle East International Dermatology and Aesthetic Medicine Conference and Exhibition (MEIDAM), and the World Sports Summit. In addition, the agency curates a wide range of consumer-focused events, including Modesh World, DWTC Fanzone, concerts, comedy performances, live entertainment experiences, and citywide activations.
Under the mandate, Empyre Communications will provide strategic advisory services and communications support across DXB LIVE’s regional and international events portfolio. This will include media relations, executive profiling, thought leadership development, and integrated communications planning.
Speaking about the selection of Empyre Communications, Al Hammadi added: “Empyre Communications stood out for its strategic approach, deep understanding of the regional landscape and ability to deliver impactful storytelling. We look forward to partnering with them to further strengthen our market presence and engagement with audiences locally, regionally and internationally.”
Stephanie Farah, Founder and CEO of Empyre Communications, said: “Being appointed by DXB LIVE to lead communications across a portfolio of globally recognised events is a significant milestone for our agency.”
She further added: “These platforms are not only shaping industries and bringing together international communities, but also reinforcing Dubai’s position as one of the world’s leading destinations for business, innovation and events. We are proud to be entrusted with amplifying the stories behind these events, elevating executive voices, and driving meaningful engagement across regional and international markets.”
The appointment further strengthens Empyre Communications’ growing portfolio in the events and exhibitions sector, highlighting its expertise in strategic communications, media relations, and large-scale awareness campaigns for both B2B and consumer-focused events.
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