Créo Global has appointed Salman Plasterwala as Performance Lead and Jayesh Jain as SEO Lead, reinforcing its focus on building a more integrated and data-driven marketing model across the MENA region.
Strategic Leadership to Drive Growth
The appointments highlight Créo Global’s continued investment in performance marketing, SEO, and AI-led solutions to deliver measurable business outcomes for clients.
Salman Plasterwala Joins as Performance Lead
Salman Plasterwala brings over 10 years of experience in performance marketing, having worked across leading agency networks and global brands.
He has held senior roles at OMD, Havas, and DAMAC, where he led integrated performance strategies across media, data, and measurement. His portfolio includes campaigns for Emirates, Expo 2020, Philips, Mercedes-Benz, and DAMAC, including contributions to large-scale initiatives such as Virtual Expo 2020.
In his new role, Plasterwala will focus on enhancing media governance, driving digital excellence, and helping brands make more informed, data-backed decisions.
Jayesh Jain Appointed SEO Lead
Jayesh Jain joins Créo Global with more than a decade of experience in SEO and AI-led optimisation. His expertise spans automation, large language model (LLM) rankings, and data-driven performance strategies.
He has worked across sectors including automotive, e-commerce, tourism, finance, and entertainment in the MENA region, collaborating with brands such as Jaguar Land Rover, Audi, Volkswagen, Saudi Tourism, TOD TV, H&M, Bath & Body Works, Boots, Foot Locker, and Salama Insurance.
Jain is also recognised within the industry for his contributions as both an award winner and a jury member across multiple platforms.
At Créo Global, he is expected to focus on advancing SEO automation, AI-powered dashboards, and scalable search strategies.
Building an AI-Driven Marketing Model
According to the company, these appointments are part of a broader effort to strengthen integration across performance marketing and SEO, while leveraging AI and advanced measurement frameworks.
The move aims to enhance Créo Global’s ability to deliver more connected, data-led solutions and improve overall marketing effectiveness for clients in the region.
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