Category Insight
Media Insights & Innovations
Stay ahead with the latest insights from the media world – covering advertising, publishing, broadcasting, and digital transformation shaping the Middle East’s media ecosystem.
e& UAE Partners with Google Cloud
Abu Dhabi, October 23, 2025: In a landmark move towards accelerating digital transformation, e& UAE, the flagship...
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Publicis Groupe Middle East and Snapchat Launch Youth Studio: a Hub that Replaces Youth Myths with Real Insights Across the GCC
Dubai, United Arab Emirates, 21st October 2025 — Publicis Groupe Middle East has launched Youth Studio, a first-of-its-kind...
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Bertille Toledano Appointed President of Havas Creative Network and CEO of Havas Creative Middle East
Havas has announced the appointment of Bertille Toledano, CEO of BETC, as President of Havas Creative Network and CEO...
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Platformance Releases Q4 Shopping Season Report: How Brands Can Capture the Deal-Catcher Wallet in 2025?
Platformance, the outcomes-based advertising platform, today announced the release of its 2024 Q4 Shopping Season Report,...
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Publicis Groupe Middle East appoints Chris Solomi as Chief Digital Officer
Publicis Groupe Middle East today announced the appointment of Chris Solomi as Chief Digital Officer,...
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LiveRamp and Publicis Groupe Middle East Announce First-To-Market Partnership To Accelerate Commerce Media Innovation
LiveRamp (NYSE: RAMP), the leading data collaboration partner, today announces a first-to-market initiative with Publicis Groupe...
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Omantel and Publicis Groupe Middle East Launch Oman’s First AI-Powered AdTech Platform
Omantel, in partnership with Publicis Groupe Middle East, has unveiled Oman’s first AI-driven AdTech platform, a milestone designed...
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Publicis Groupe Middle East Acquires Chain Reaction
Publicis Groupe Middle East has announced the acquisition of Chain Reaction, a leading independent digital marketing...
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HAVAS Middle East Elevates Leadership with Four Strategic Promotions
HAVAS Middle East has announced four key promotions aimed at strengthening its leadership team and accelerating...
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Huawei Appoints Memac Ogilvy As Public Relations Partner In The Middle East
Memac Ogilvy announced that it has been appointed by Huawei, the leading global provider of information...
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