Bacardi has elevated Vinay Golikeri to the position of Regional President – AMEA and Global Travel Retail (GTR), expanding his leadership responsibilities across Asia, the Middle East and Africa, as well as Bacardi’s global travel retail business.
In his new role, Golikeri will oversee Bacardi’s operations across the AMEA region alongside its global travel retail activities. The appointment brings together two areas of the business where he has developed extensive commercial and leadership experience during his more than two-decade tenure with the company.
Golikeri’s expanded mandate follows his role as Managing Director, Bacardi India & Southeast Asia. He also previously led Bacardi Global Travel Retail, giving him experience across international markets and the travel retail channel, including commercial strategy and brand activation.
Golikeri has spent more than 23 years with Bacardi, progressing through marketing, commercial and general management roles across India, Europe, Asia Pacific and the Middle East.
Before his latest elevation, he served as Managing Director, Bacardi India & Southeast Asia, following nearly four years as Managing Director, Bacardi Global Travel Retail in Dubai. Earlier, he held positions including Senior Commercial Director and Regional Director – Asia Pacific, Middle East & Africa within Bacardi’s Global Travel Retail business. He had previously led global marketing for the channel from London.
Golikeri began his career with Bacardi in India after spending nearly five years with Nestlé India, where he worked on brands including KitKat and Barone. At Bacardi, his career has spanned brand building, commercial strategy, travel retail and multi-market leadership.
With his new mandate, Golikeri will bring together his experience across regional markets and global travel retail as Bacardi continues to strengthen its business across AMEA and international travel retail.
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