Dubai, UAE: Augustus Media has announced the appointment of Rahul Badki as Senior Commercial Director and Head of Platforms & Subscriptions, strengthening the company’s focus on growing its platform ecosystem, subscription offerings, and diversified revenue streams.
Based in Dubai, Badki joins the company with close to two decades of experience across the MENA region and India, where he has led the growth of consumer-focused platforms in sectors including OTT, digital media, and telecommunications.
In his new position, he will be responsible for advancing Augustus Media’s platform and subscription strategy, with an emphasis on audience monetisation, connected TV (CTV) advertising, strategic partnerships, platform expansion, and long-term revenue development.
“Rahul’s appointment marks an important milestone in our growth journey. As we continue to evolve beyond a content-led business, we’re focused on building scalable platforms and diversified revenue streams that strengthen our long-term position in the market. Rahul brings the experience, expertise and commercial leadership needed to help drive that next phase of growth,” said Richard Fitzgerald, Founder and CEO of Augustus Media.
Badki’s career includes senior leadership roles at STARZPLAY, beIN Media Group, Viu, HP, and Vodafone Essar. During this time, he has developed expertise in subscription and ad-supported streaming models, data-led business frameworks, and commercial partnerships involving telecom operators, device makers, and distribution networks across multiple markets.
Commenting on his new role, Badki said: “Augustus Media has built some of the region’s most recognised and engaged media brands. I’m excited to join the team at such a pivotal stage in its journey and look forward to helping unlock new growth opportunities, strengthen audience relationships and build sustainable revenue streams for the future.”
The appointment aligns with Augustus Media’s broader strategy to expand its brand portfolio while increasing investments in technology, platform innovation, and new monetisation opportunities designed to deepen audience engagement.
Badki holds an MBA in Marketing along with a degree in Computer Science Engineering and will operate from the company’s Dubai headquarters, collaborating with teams across its regional network.
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