Argaam Investment Co., the company behind the Argaam financial portal, has entered into an exclusive agreement with the commercial division of Saudi Research and Media Group (SRMG), to handle its advertising sales.
As part of the partnership, SRMG Media Solutions (SMS),ip, SMS will oversee the commercialisation of Argaam’s advertising inventory, aiming to broaden its market reach, strengthen demand, and create additional revenue opportunities across its platforms.
This collaboration brings together Argaam’s niche financial audience and SMS’s robust commercial capabilities, allowing for more integrated advertising solutions, enhanced pricing flexibility, and improved access to key target segments.
Argaam CEO Islam Zween said the partnership will enhance the platform’s access to the advertising market, adding that SMS’s scale and expertise position the company to explore new revenue opportunities while continuing to deliver trusted financial content.
SMS CEO Neda Almubarak said the collaboration is designed to drive stronger outcomes at scale. Integrating Argaam into SMS will help boost demand, improve commercial efficiency, and deliver sustainable growth, while offering advertisers more effective access to high-value audiences.
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