A new communications consultancy, Impact Metrics, has officially launched in Dubai, introducing a KPI-led approach to public relations and corporate communications. Founded by Karim Geadah, the firm aims to bring greater accountability and measurable impact to the communications industry.
The consultancy is built around aligning communication strategies with business objectives, allowing clients to evaluate performance through clearly defined metrics such as visibility quality, audience relevance, engagement impact, and message traction.
Bridging the Gap Between Storytelling and Performance
Impact Metrics is designed to help organisations not only craft compelling narratives but also measure how effectively those narratives perform in-market. The firm’s approach reflects a growing demand from brands and leaders for transparency, ROI, and data-driven decision-making in communications.
By integrating performance indicators into every stage of communication planning and execution, the consultancy aims to make PR outcomes more visible, comparable, and actionable. The consultancy will operate in partnership with Cameo Comms, a performance-based communications firm founded in 2020. This dual structure enables both strategic innovation and executional flexibility, allowing Impact Metrics to cater to diverse client needs and engagement models.
The model is particularly suited for organisations seeking a balance between in-house capabilities and external expertise, while maintaining a strong focus on measurable results.
Founder’s Vision on Measurable Communications
Karim Geadah, Founder & CEO of Impact Metrics, said:
“Brands and leaders are increasingly expecting clarity on what impact their communications are actually delivering, and more importantly, a better assessment of ROI. Our aim is to bring discipline, structure, and accountability into the industry by defining success through measurable KPIs, with a goal to make communications performance visible, comparable, and actionable.”
Serving Diverse Industries Across the GCC
Impact Metrics is already working with clients across sectors including real estate, construction, sustainability, finance, education, and technology. Its services focus on brand communications, corporate reputation, executive positioning, and media strategy.
The consultancy’s flexible working model supports both internal marketing teams and external communications functions, offering a more structured and performance-driven approach to PR.
As organisations demand greater accountability from communications partners, Impact Metrics enters the market with a model designed to connect storytelling with measurable business outcomes, setting a new benchmark for PR effectiveness in the region.
