AI FMCG Panel Launches in Saudi Arabia with AccuPanel & Feedback Market Research

As Saudi Ara­bia’s retail and e-com­merce land­scape con­tin­ues to evolve at a fast pace, Feed­back Mar­ket Research and Accu­Panel have announced an exclus­ive part­ner­ship to launch an AI-powered FMCG con­sumer panel in the King­dom — designed to deliver real-time, high-fre­quency insights into con­sumer pur­chas­ing beha­vior across both phys­ical and digital chan­nels.

With rising con­sumer expect­a­tions, intensi­fy­ing com­pet­i­tion, and the rapid growth of e-com­merce, FMCG brands in Saudi Ara­bia are under increas­ing pres­sure to respond quickly to shifts in pri­cing, pro­mo­tions, and pur­chas­ing beha­vior. Tra­di­tional research mod­els, often reli­ant on delayed or frag­men­ted data, struggle to keep pace with the speed of mar­ket change.

Under the agree­ment, Feed­back Mar­ket Research becomes the exclus­ive reseller of Accu­Panel’s AI-powered house­hold pur­chase panel in Saudi Ara­bia, bring­ing to mar­ket a next-gen­er­a­tion solu­tion that cap­tures and pro­cesses real house­hold pur­chase data with speed and pre­ci­sion.

The plat­form enables SKU-level track­ing, real-time vis­ib­il­ity into brand switch­ing, and deeper insights into con­sumer loy­alty across FMCG cat­egor­ies — empower­ing com­pan­ies to make faster, evid­ence-based decisions across pri­cing, pro­mo­tions, product innov­a­tion, and chan­nel strategy. A key dif­fer­en­ti­ator lies in its abil­ity to integ­rate e-com­merce track­ing along­side tra­di­tional retail data, offer­ing a com­pre­hens­ive, omni­chan­nel view of today’s Saudi con­sumer.

Leadership Perspective

Sherif Omar, CEO of Feed­back Mar­ket Research said,

“In a mar­ket like Saudi Ara­bia, where con­sumer beha­vior is evolving rap­idly across both off­line and online chan­nels, access to real-time, gran­u­lar insights is no longer optional — it is a com­pet­it­ive neces­sity. By bring­ing Accu­Panel’s tech­no­logy to the King­dom, we are enabling brands to respond with greater speed, pre­ci­sion, and con­fid­ence. We are seeing strong demand from clients for sharper, faster insights into consumer behaviour across Saudi Arabia. This collaboration allows us to meet that demand with data that is not only representative, but immediately actionable.”

Nassib Barakat, General Manager of AccuPanel said,

“Our platform has been built to reflect the realities of modern retail. It not only captures offline purchase behaviour but also tracks the growing shift toward e-commerce, providing brands with a more accurate and representative view of the market.”

As digital adoption accelerates across Saudi Arabia, understanding the interplay between online and offline purchasing has become critical for brands looking to optimise distribution, pricing, and customer engagement strategies.

By combining AI-powered analytics, panel scale, and seamless digital integration, the partnership introduces a new benchmark for FMCG data in Saudi Arabia — one that moves beyond traditional research limitations and toward continuous, real-time intelligence.

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