Accenture has promoted Sandra Atallah to the role of Managing Director, Marketing and Communications for the Middle East and South Africa, strengthening its regional leadership team as it continues to expand its brand and market presence.
Having joined Accenture in early 2025 as a Director, Atallah now takes on broader responsibilities overseeing marketing and communications across the company’s business units, services, and industry verticals.
In her new position, she will lead regional marketing strategy, brand development, executive positioning, thought leadership initiatives, growth-driven marketing programs, strategic partnerships, as well as internal and external communications activities.
Atallah will also manage several of Accenture’s high-profile branding and thought leadership partnerships, including the Accenture-HUMAIN collaboration, the World Governments Summit, and the Future Investment Initiative. These initiatives play a key role in advancing Accenture’s position in business transformation, artificial intelligence, innovation, and enterprise reinvention across the region.
Commenting on her appointment, Sandra Atallah said, “I’m excited for this next chapter and the opportunity to continue driving reinvention and creating lasting value for our clients while strengthening Accenture’s brand, presence, and impact across the Middle East and Africa.”
In a LinkedIn post announcing the promotion, Atallah expressed appreciation for the colleagues, leaders, clients, and partners who have contributed to her professional journey. She also acknowledged the support and confidence of several Accenture executives, including Omar Boulos, Nick Law, and Mauro Macchi.
Before joining Accenture, Atallah held senior leadership positions at AlMeswak Medical Group and worked with leading agency networks including Ogilvy, Impact BBDO, Wunderman Thompson, and Young & Rubicam. During her career, she has partnered with major brands such as Emirates, PepsiCo, Unilever, Mars, Orange, and Majid Al Futtaim.
A Lebanese national, Atallah holds a Bachelor of Business Administration in Marketing from American University of Beirut and has completed executive education programs at MIT Professional Education, Stanford University, and London Business School. She is currently based in Riyadh.
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