Webedia Saudi Arabia has announced the promotion of Nidal Bou Hamdan to Executive Creative Director, marking a key step in strengthening the agency’s creative leadership as Saudi Arabia’s media and content ecosystem continues to evolve rapidly.
In his expanded role, Bou Hamdan will lead the agency’s creative vision across content, digital, social, and gaming-driven experiences. His mandate reflects Webedia Saudi Arabia’s growing focus on integrated storytelling that sits at the convergence of creativity, culture, and technology.
Mazen Mitri, Regional Chief Growth Officer at Webedia, said, “Nidal brings extensive experience in delivering award winning creative ideas across content, digital, social media, and gaming, positioning him at the intersection of creativity, culture, and technology. His ability to integrate brand storytelling with content ecosystems and gaming-led engagement, while staying true to brand audiences, has enabled Webedia to deliver more immersive, relevant, and future-ready solutions that create results and real value for brands.”
Since joining Webedia Saudi Arabia, Bou Hamdan has been instrumental in defining the agency’s creative direction in the Kingdom. Progressing steadily through the organisation, he has demonstrated strong strategic insight and an acute understanding of how creativity must adapt within a market shaped by rapid digital transformation. His work has consistently focused on culturally resonant, youth-centric ideas aligned with emerging consumer behaviours.
Sharing his perspective on the promotion, Bou Hamdan said, “Saudi Arabia is one of the most exciting creative markets in the world right now. Audiences here are highly engaged, digitally native, and culturally driven. I’m proud to step into this role at a time when creativity is no longer just about ideas, but about building meaningful experiences across content, platforms, and communities.”
Bou Hamdan’s creative leadership, combined with his expertise in content innovation, digital transformation, and gaming, positions him to guide Webedia Saudi Arabia into its next phase of growth. His appointment underlines the agency’s commitment to innovation, cultural relevance, and content-led solutions that support the Kingdom’s creative economy in line with Saudi Vision 2030.
The promotion follows a strong year for Webedia Saudi Arabia, during which the agency won eight awards at the Athar Creativity Festival and six Effies, reinforcing its growing influence within the local creative and content landscape.
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