Viola Communications, a subsidiary of Multiply Group PJSC and one of the UAE’s leading integrated marketing agencies, has announced a strategic partnership with NIM Digital, a UAE-born technology and digital transformation company. The collaboration, formalized through a Memorandum of Understanding (MoU), aims to accelerate digital transformation and deliver next-generation, data-driven marketing experiences across the region.
The partnership brings together Viola’s expertise in creativity, communications, and digital marketing with NIM Digital’s capabilities in UX/UI design, AI-powered development, immersive experiences, and advanced data analytics. Together, the two firms will develop integrated solutions that enable brands to engage audiences through innovative, human-centered, and performance-led digital experiences.
“Our partnership with NIM Digital enables us to deliver cutting-edge digital solutions that blend creativity with technology,” said Piero Poli, CEO of Viola Communications. “As two innovators rooted in the Emirates, we share a deep understanding of the nation’s ambitions and the evolving needs of local organizations. Together, we’ll craft immersive, data-powered experiences that not only engage audiences today but raise the bar for digital excellence across the region.”
“The collaboration between NIM Digital and Viola brings together the best of technology and creativity to accelerate digital transformation across the UAE,” said Rani Saddi, Co-Founder and CEO of NIM Digital. “Together, we’re helping brands unlock new levels of engagement, insight, and performance through data-driven, human-centered digital experiences.”
The partnership underscores Viola Communications’ commitment to advancing the UAE’s digital ecosystem, empowering clients with future-ready solutions in AI, digital marketing, immersive media, and data analytics. By combining creative strategy with cutting-edge technology, Viola and NIM Digital aim to drive sustainable growth, innovation, and meaningful brand impact across industries.
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