TXT Media, a global adtech and media intelligence company under the Italian TXT Group, has officially launched its regional headquarters in Dubai, strengthening the Group’s presence in the Middle East and accelerating its mission to reshape how brands connect with audiences through creativity, data, and technology.
The expansion underscores TXT Media’s commitment to delivering smarter brand stories powered by AI, contextual intelligence, and measurable communication. With operations now spanning multiple markets, the Dubai office will serve as a strategic hub, enabling deeper collaboration with agencies, brands, and partners across the region.
Paola Ambrogio, Chief Commercial Officer, said:
“With this launch, TXT Media takes an exciting step forward, combining our AI- and technology-driven insights to serve more markets and strengthen partnerships.”
Rooted in TXT Group’s expertise in artificial intelligence, data science, and digital engineering, TXT Media operates where data meets creativity. The company’s technology analyses intent, context, and consumer behaviour, ensuring brand messages appear in the most relevant and meaningful environments.
By integrating these capabilities with powerful creative strategy and precise media planning, TXT Media enables brands to deliver communication that feels timely, human, and contextually aligned with audience needs.
Gianluca Vittorelli, Chief Executive Officer, added:
“At TXT Media, we aim to build connections that stand the test of time, powered by creativity, driven by data, and enabled by technology.”
A cornerstone of TXT Media’s approach is its proprietary systems, which combine semantic understanding, real-time data signals, and adaptive creative design, allowing campaigns to evolve fluidly across channels. Whether the goal is brand awareness or performance-driven results, the focus remains on clarity, relevance, and accountability.
Giulia Migliavada, Chief Operating Officer, said:
“At TXT Media, we are scaling our globally proven model bringing together proprietary tech, data-driven analysis, and integrated creative to deliver measurable, innovative, and tangible results in digital advertising strategies.”
With its Dubai launch, TXT Media is set to redefine how brands across the Middle East craft impactful stories and drive meaningful outcomes through the fusion of creativity, data, and advanced technology.
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