Golin MENA has been named the regional public relations partner for TOD, the sports and entertainment streaming platform owned by beIN MEDIA GROUP, following a competitive multi-agency pitch.
Under the appointment, Golin MENA will manage both corporate and consumer communications across key markets including the GCC, Egypt, North Africa, and the Levant. The scope of work includes driving earned media strategies, developing strategic narratives, and executing creative campaigns to support TOD’s expanding sports and entertainment offerings.
The partnership comes at a phase of accelerated growth for TOD, with a strong pipeline of major regional sporting tournaments, original content, and market expansion initiatives planned for 2026.
Commenting on the win, Stephen Worsley, Regional Managing Director at Golin MENA, said the mandate highlights the agency’s strength in delivering culturally resonant storytelling at pace. “TOD is one of the most dynamic platforms in the region, reshaping how audiences consume world-class sport and entertainment,” he said. “Winning this mandate is a big moment for us as it reflects our team’s instinct for culturally sharp, earned-first ideas and our ability to support brands operating at speed and scale. We’re excited to partner with TOD at a time when the region’s streaming landscape is evolving fast.”
To execute the mandate, Golin MENA will activate an integrated, cross-market team spanning its GCC and North Africa operations, ensuring consistent delivery across regions.
This appointment further strengthens Golin MENA’s regional footprint, adding momentum to its growth across the media, technology, entertainment, and sports sectors.
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