Think Human has appointed Tiago Bastos as its new Creative Director, bringing in over 20 years of global creative expertise spanning Brazil, the UAE, and Saudi Arabia. His previous roles include senior creative positions at Leo Burnett Tailor Made and Edelman KSA.
Throughout his career, Bastos has earned recognition at some of the industry’s most prestigious award shows such as Cannes Lions, Clio, D&AD, and the Dubai Lynx — where he secured a Grand Prix — along with Effies. He has also contributed as a jury member for international festivals including AdForum PHNX, NYF, and MAD Stars.
In his new role at Think Human, Bastos is working closely with teams across the organisation to build what he calls “creative ecosystems” — long-term, purpose-driven brand solutions rather than one-off campaigns. His focus includes elevating client partnerships and strengthening the agency’s strategic-creative integration.
“It’s been an incredible first few months,” said Bastos. “We’re building something real — not just award-winning work, but deeper partnerships based on trust, vision and shared ambition. That’s where the magic happens.”
Ahmed Sherbini, CEO of Think Human, highlights the immediate value Bastos has brought to the agency. “Tiago brings a rare blend of strategic sharpness and creative soul that’s already making a measurable impact at Think Human. His global perspective and fearless ideas are not just raising the bar for our creative work – they’re redefining how we partner with agencies.”
Bastos joins at a pivotal time for Think Human, as the agency completes its rebrand and embraces a fully integrated communications consultancy model — one built on the intersection of strategy, creativity, and culture.
