Porsche Middle East has appointed global independent creative communications agency The Romans as its agency of record, entrusting the team with full-spectrum communications across 16 international markets.
As confirmed to Campaign Middle East, The Romans will lead a wide range of responsibilities, including strategic PR, campaign development, media and influencer engagement, content creation, corporate and executive communications, and on-ground event support.
“The team from The Romans demonstrated that they have the depth of PR skills needed to meet our needs across the Middle East, Africa and India region,” said Chris Jordan, Head of Public Relations, Porsche Middle East and Africa.
The remit spans the entire Middle East, Africa, and India. The agency secured the mandate after a competitive multi-agency pitch and will now work with Porsche on a multi-year engagement.
“The Romans can grab a hold of tasks of varying size and complexity and deliver. They will work extremely closely with us day to day on all manner of topics. For those campaigns where a mix of creativity and operational skill is needed, we are very confident they are well equipped,” Jordan added.
Reacting to the win, Joe Lipscombe, Partner, MENA, The Romans, said, “I’m not often speechless, but what can you say when you find yourself in partnership with a brand like Porsche?”
He added that the team is committed to advancing the brand’s legacy while delivering fresh, fan-first creative work across the region.
The Romans has already supported the final preparations for the annual Icons of Porsche festival held on 22–23 November 2025 in Dubai, UAE. The agency is also working on a major CSR initiative set to be announced soon, alongside planning key launches and creative activities for 2026.
In 2025, The Romans expanded its Middle East footprint with several high-profile account wins, including the PR, events, and activations mandate for RAK’s Wynn Resort, PR and communications for Audi Middle East, and a multi-year retainer covering multiple workstreams for major Abu Dhabi venues and the Formula 1 Etihad Airways Abu Dhabi Grand Prix.
