Takumi Advisory, a forward-focused consultancy blending human creativity with advanced AI to transform marketing and customer experience, has onboarded renowned global marketing expert Rishad Tobaccowala as its new Strategic Advisor.
Tobaccowala, celebrated for more than forty years of shaping modern marketing and business transformation, brings deep strategic insight that will strengthen Takumi Advisory’s mission of driving Human-Centered AI. In this role, he will support the firm with strategic planning, global thought leadership, and scaling its vision of leveraging AI to empower creativity, empathy, and long-term brand building.
Speaking on the appointment, Mohit Lodha, Founder & CEO of Takumi AI, said, “Having Rishad join us is a defining moment for Takumi. His wisdom, global perspective, and humanistic view of marketing perfectly align with our mission — to help organisations integrate AI intelligently, ethically, and creatively across their marketing and customer experience ecosystems.”
Tobaccowala has held several influential roles, including serving as Chief Growth Officer at Publicis Groupe, where he contributed to the network’s digital evolution and provided leadership across brands such as Leo Burnett, Saatchi & Saatchi, Starcom, and Zenith.
He is also the acclaimed author of Restoring the Soul of Business: Staying Human in the Age of Data, and is globally respected as a keynote speaker, educator, and advisor helping leaders navigate the intersections of technology, marketing, and humanity.
Sharing his vision for the collaboration, Rishad Tobaccowala said, “AI will transform marketing, but the brands that win will be the ones that use it to become more human, not less. I’m excited to work with Takumi AI, a firm that deeply understands this balance — combining strategic clarity, creativity, and technology to reimagine how brands connect with people.”
Founded in 2025 in Dubai, Takumi AI represents a new generation of consultancies that merge strategic intelligence, creative thinking, and emerging technologies to help organisations elevate marketing and customer experience. Its expertise spans AI-enhanced customer engagement, smart automation, and predictive marketing excellence.
