Sunny Side Up has announced the appointment of Rita Chammas as General Manager as the creative agency strengthens its leadership team to support expansion plans across the UAE, Saudi Arabia and Lebanon.
The move marks a strategic step for the agency as it looks to scale operations and accelerate growth across key Middle East markets.
Chammas joins Sunny Side Up with more than two decades of experience in the regional advertising and communications industry. Over the years, she has held senior leadership roles at leading agency networks including Leo Burnett and Ogilvy, where she managed large client portfolios, led multidisciplinary teams and contributed to business growth across multiple markets.
In her new role, Chammas will oversee operational development, regional market expansion and talent growth initiatives, while helping strengthen the agency’s creative culture and business performance.
Speaking about the appointment, Najib Sabbagh, Founder and CEO of Sunny Side Up, said: “Rita has the experience, regional insight and leadership presence to take Sunny Side Up into its next chapter.”
“I’m excited about what we’ll build together,” he added.
Commenting on her new role, Rita said: “Sunny Side Up has the energy and ambition of an agency ready for its next phase of growth.”
“My role is to help turn that momentum into stronger operations, sharper growth and a culture where people feel inspired to deliver brave, relevant work across markets,” she concluded.
With this appointment, Sunny Side Up aims to further strengthen its regional presence while building a stronger operational and creative foundation for future growth.
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