StickyGinger has begun 2026 with a series of major retained and project-based wins across PR and social media, expanding its partnerships with Marks & Spencer Middle East, Watsons GCC, and BRED Abu Dhabi.
At the forefront is a key integrated mandate from Marks & Spencer Middle East. After delivering PR support across the region in 2025, StickyGinger has now been named the brand’s retained social media agency for the GCC. The broadened scope represents a deepening of the relationship and highlights the agency’s evolution into a fully integrated partner offering cohesive, cross-channel storytelling.
Shay Thomas, PR Account Director at StickyGinger, said, “Our partnership with M&S is built on mutual trust and a shared ambition for excellence – growing its presence in the Middle East in a way that truly resonates with the people here while staying true to the iconic brand identity.”
Thomas added, “Our expanded role is a testament to the brilliant, collaborative work of both teams. It’s a privilege to now shape their social narrative in the region, ensuring its seamlessly connected to every other part of their story.”
Expanding its work within the Al-Futtaim Group portfolio, StickyGinger has also been appointed as the social media agency for Watsons GCC following a competitive pitch process. The beauty and skincare retailer will partner with the agency to strengthen its digital footprint, supported by newly appointed Social Media Account Director Lucy Swales.
Swales brings expertise in social strategy, analytics, audience insights, and digital storytelling, with a strong track record of building engaged online communities in a rapidly evolving social landscape.
Further enhancing its presence in entertainment and culture, StickyGinger has been selected to manage PR for the fourth edition of BRED Abu Dhabi. The agency will oversee communications for the April neo-culture event in the UAE capital, including influencer collaborations, media relations, and event announcements.
“These wins reflect the growth of our PR, Social and Creative divisions and, more importantly, how seamlessly they now operate together,” said Kiera Purdue, Managing Partner, StickyGinger. “Brands are increasingly looking for integrated partners who can think long-term, move fluidly across channels and deliver world-class work without silos. That is exactly how StickyGinger is built, and we’re proud to be trusted by iconic brands to help shape their next chapter.”
These new mandates add to the agency’s expanding client portfolio and mark what it describes as its most ambitious year yet, as StickyGinger continues to scale its integrated capabilities and deliver impactful, relevance-driven brand campaigns.
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