StickyGinger has been named the public relations partner for Dubai Autodrome, handling communications for the venue’s 2025–2026 season. Under the mandate, the creative communications agency will manage comprehensive PR activities for the iconic motorsport and entertainment hub.
The scope of work includes promoting key motorsport events, supporting the Autodrome’s broader entertainment calendar, and driving awareness for new experiences. The partnership will also focus on strengthening Dubai Autodrome’s positioning as Dubai’s premier racing destination and an adrenaline-driven lifestyle venue. Operated as a subsidiary of Union Properties, Dubai Autodrome remains a cornerstone of the UAE’s motorsport ecosystem, hosting international racing series, track days and immersive driving experiences.
StickyGinger will aim to elevate the Autodrome’s visibility across diverse audiences, ranging from motorsport fans and families to corporate groups, while reinforcing its appeal as a venue for globally significant racing moments. The agency will also highlight the destination’s year-round offerings, including championships, karting, driving experiences and community-led programmes.
The win further strengthens StickyGinger’s footprint in the automotive and mobility space, where it works with a range of luxury and motor brands across the Middle East, supported by its broader lifestyle communications expertise across the MENA+ region.
Commenting on the appointment, Lucy Freeman, co-founder of StickyGinger, said the partnership reflects the agency’s understanding of automotive culture and destination-led storytelling. “Dubai Autodrome is an institution in the region’s motorsport landscape, and we are incredibly proud to be selected as its PR partner for the upcoming season”, she said. “This appointment reflects our team’s deep understanding of automotive culture, as well as our ability to elevate destinations that offer adrenaline, lifestyle, and community. We look forward to supporting Dubai Autodrome as it enters an exciting new chapter of growth.”
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