SQUATWOLF has appointed Publsh Media Group as its exclusive public relations and media partner for 2026, marking a strategic step in the activewear brand’s global growth journey.
Founded in 2016 by Pakistani entrepreneurs Anam Khalid and Wajdan Gul with AED 250,000 in savings, SQUATWOLF has evolved from a home-based startup in Jumeirah Beach Residence into an internationally recognised performance wear brand. Today, the company ships to over 100 countries, operates flagship stores in Dubai, Qatar and Kuwait, and has built a loyal community of athletes and fitness enthusiasts worldwide.
Under the new mandate, Publsh Media Group will oversee SQUATWOLF’s end-to-end communications strategy, including public relations, media planning, outdoor advertising, and brand outreach initiatives.
“From day one, we’ve aimed to craft a brand that sparks real progress and connects with those who demand more from themselves,” said Anam Khalid, Co-Founder and Co-CEO of SQUATWOLF. “Publsh Group’s integrated tactics – merging precise PR, fresh media approaches, and sharp cultural awareness – make them the right fit as we push into new markets. Their perspective syncs with ours, and we’re ready to expand SQUATWOLF’s reach side by side.”
Publsh Media Group will leverage its expertise across branding, PR, OOH media, events and influencer marketing to strengthen SQUATWOLF’s visibility and storytelling, building on its work with brands such as Emaar, Prada and Omniyat.
Kushal Desai, Co-Founder and Managing Director at Publsh Group, commented: “SQUATWOLF stands as a prime Dubai narrative – daring, disciplined, and deliberately designed. The brand’s focus on peak performance mirrors our own standards; we’re set to broaden their presence, sharpen their voice, and back their path to global scale. We’re thrilled to be part of the SQUATWOLF journey.”
The partnership marks an important milestone for both organisations, as SQUATWOLF continues to scale globally and Publsh Media Group strengthens its position in the regional media and communications landscape.
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