Snap Inc. has released new insights outlining how Ramadan 2026 is expected to reshape consumer behaviour across the Middle East. Marking the first time the Holy Month arrives during winter in the region, the season is set to bring shorter fasting hours, more outdoor socialising, and increased spending power — creating fresh opportunities for brands to connect with audiences in culturally meaningful ways.
According to the report, consumers are expected to benefit from three salary cycles before, during, and after Ramadan, which is likely to boost spending and extend celebrations. With additional festive moments and shopping occasions surrounding the season, social engagement and purchasing intent are expected to rise significantly.
“Ramadan is not just a season of celebration but a time of discovery, connection, and creativity,” said Antoine Challita, UAE Country Head at Snap.
Early Planning and Inspiration Trends
Planning for Ramadan is beginning earlier than ever, with 40% of users starting preparations at least three months in advance. Throughout the Holy Month, Snapchat plays a central role in how people plan, share and discover experiences.
Snapchat ranked as the top platform for Ramadan inspiration, with more than 70% of users across the GCC turning to it for ideas around celebrations, shopping, gifting, fashion and family moments.
“Snapchatters in the UAE and KSA turn to the platform for inspiration and tools that bring their Ramadan to life,” said Challita.
Creativity and AR Drive Engagement
Ramadan has become a creative moment for users, with 93% seeking tools that help them express themselves during the season. Augmented Reality continues to play a major role, with AR Lenses generating eight times more attention compared to other social platforms. Additionally, 92% of users say AR makes Ramadan moments more shareable.
“For brands, this represents a meaningful opportunity to show up in ways that feel authentic and culturally relevant. At Snap, we’re supporting this through creative and innovative ad solutions that help brands tell stories and inspire action during key cultural moments,” Challita added.
Rising Spending Intent
Consumer spending is expected to grow again following strong results during Ramadan 2025, when spending in Saudi Arabia rose by 35% and 89% of users said they were likely to purchase after seeing engaging ads.
Brands are already seeing measurable results from campaigns on Snapchat. For example, La Roche-Posay used Snapchat’s high-reach ad formats to connect with audiences in Saudi Arabia, reaching more than 40% of users aged 18–45 within three days and achieving a threefold increase in brand consideration compared to other platforms.
Overall, Snap’s Ramadan insights underline the growing importance of creativity, cultural relevance and technology in helping brands connect with audiences during one of the region’s most important cultural moments.
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