Dubai, UAE: Coca-Cola has officially relaunched its iconic ‘Share a Coke’ campaign in the UAE, inviting a new generation to celebrate connection, creativity, and cultural diversity through personalized Coca-Cola cans and bottles. The campaign runs until the end of the year and brings back one of the brand’s most beloved global experiences — now reimagined for Gen Z and young adults in a digital-first era.
With over 180 locally relevant names, nicknames, and popular expressions, the campaign features phrases that reflect the UAE’s vibrant mix of cultures and languages. From Habibi and Bhai to Macha, Bestie, Boss, and Yaar, each can pays tribute to the personal bonds and shared moments that define the multicultural fabric of the Emirates.
“Coca-Cola has been part of everyday moments in the UAE for decades, and ‘Share a Coke’ is all about celebrating those connections in a fun and personal way,” said Manuel Burgos, Vice President and General Manager for Coca-Cola Middle East. “We are proud to bring this global campaign to the UAE, tailored to reflect the language, warmth, and diversity that make this market so special.”
A Personalized Experience Across the UAE
Consumers can find the special-edition Coca-Cola Original and Coca-Cola Zero Sugar cans across major retail outlets nationwide.
In addition, customization booths at select locations allow shoppers to create their own personalized Coca-Cola cans — offering a creative way to share appreciation with friends, family, and community members. The activation reinforces a simple message: a small gesture of sharing can spark meaningful connection.
Digital Engagement Through Interactive Experiences
Each can includes an on-pack QR code that leads to the Share a Coke digital hub, where fans can:
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Access the customization booth schedule
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Create personalized videos and memes
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Share moments with friends on social media
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Celebrate friendships through fun, interactive digital content
The digital hub turns everyday interactions into shareable memories, deepening engagement with a new generation of consumers.
Banu Karakullukcu, CEO of Coca-Cola Al Ahlia Beverages, added:
“As Coca-Cola’s bottling partner in the UAE, we are proud to keep innovating and deepening our connection with local communities. ‘Share a Coke’ is all about bringing people together through everyday moments of joy, friendship, and belonging that reflect the UAE’s wonderfully diverse cultures.”
Coca-Cola’s Ongoing Commitment to the UAE
For decades, Coca-Cola and Coca-Cola Al Ahlia Beverages have served the UAE with a strong commitment to sustainability and community impact, including initiatives in:
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Water stewardship
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Waste management and recycling
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Women empowerment programs
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Environmental and social responsibility
The return of ‘Share a Coke’ strengthens the brand’s continued dedication to celebrating people, culture, and shared human moments across the UAE.
