Seddiqi Holding has appointed iProspect, part of dentsu, as its digital media agency of record. The partnership follows a multi-agency pitch and will cover key Middle Eastern markets including the UAE, Saudi Arabia, and Kuwait.
As part of the mandate, iProspect will lead digital strategy, media planning, and performance marketing for Seddiqi Holding’s diverse portfolio, which features globally recognised luxury and premium brands. The scope also includes Dubai Watch Week — an international platform that promotes community engagement, networking, and creative collaboration within the watch industry.
“Luxury is about emotional precision – and Seddiqi Holding understands this better than anyone,” said Maya Tayara, Managing Director, iProspect MENA. “We’re proud to partner with such an iconic brand and excited to shape a performance strategy that respects its legacy while unlocking new digital frontiers.”
The collaboration aligns with Seddiqi Holding’s vision to advance its digital capabilities and meet the growing expectations of an increasingly mobile-first luxury audience across the region. Initial campaigns under this partnership are slated to go live this month, with an emphasis on strengthening customer relevance and delivering measurable business impact through premium digital channels.
The win further cements iProspect’s expanding footprint in the luxury and prestige segments, as the agency continues to develop contemporary media solutions that sit at the convergence of culture, creativity, and commerce.
Read more: PepsiCo Announces Major Global Partnership With Mercedes-AMG PETRONAS F1 Team For 2026 Season
