Science & Sunshine has secured major new business in Saudi Arabia after being named creative agency of record for SMSA Express and JAKDelivery. The dual wins strengthen the agency’s growing presence in the Kingdom and reinforce its commitment to delivering culturally relevant ideas that drive measurable business outcomes.
For SMSA Express, one of Saudi Arabia’s leading logistics and express delivery companies, the agency will support the evolution of its brand communications as the business continues its technology-led transformation. With SMSA investing in AI-powered operations, smart fulfilment and digital infrastructure to meet the demands of a rapidly expanding e-commerce ecosystem, Science & Sunshine will help translate these advancements into compelling and accessible brand storytelling.
JAKDelivery, a deferred shipping service powered by SMSA, has also chosen Science & Sunshine to build and launch its brand. The service offers consumers a more affordable delivery option by using a longer, more efficient logistics model. The agency developed JAKDelivery’s brand identity and launch platform, turning its operational innovation into a locally relevant and culturally resonant brand.
Commenting on the appointments, Nadine Ghossoub, CEO, Science & Sunshine, said, “Saudi Arabia is a market where innovation is moving fast, and logistics sits right at the centre of that momentum. SMSA is redefining what modern delivery looks like through technology, scale, and ambition, and JAKDelivery is a great example of how smart systems can unlock new consumer value. Our role is to help make that innovation feel clear, human, and meaningful, and we’re excited to build brands that reflect where the category is going, not where it’s been.”
Hussein Hachem, CEO, SMSA Express, added, “At SMSA, our focus is on transforming logistics through technology – from AI-powered operations to smart fulfillment solutions that support the region’s digital growth.
Hachem added, “As we continue to expand our capabilities and introduce new services like JAKDelivery, it’s critical that our communication keeps pace with that evolution. Science & Sunshine showed a strong understanding of our vision and the Saudi market, and we see them as a strategic partner in bringing our transformation story to life.”
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