Royal Furniture, one of the UAE’s longest-standing home décor brands, has appointed Team Red Dot as its digital agency of record to accelerate its digital transformation journey and strengthen its competitive edge across the GCC.
Under this collaboration, Team Red Dot will build and execute an end-to-end digital strategy aimed at expanding the brand’s visibility, driving stronger engagement, and boosting conversions across the region. The mandate includes performance marketing, omnichannel optimisation, strategic planning, and the creation of customer-focused digital touchpoints that reinforce preference throughout the buying journey.
Established in 1993, Royal Furniture has evolved from a single retail space into a nationwide brand with eight showrooms and its own manufacturing facilities in the UAE. Known for its craftsmanship and personalised furniture solutions, the brand continues to be recognised for its long-standing promise: ‘You Design, We Deliver,’ a value that resonates with consumers seeking bespoke home furnishings tailored to their lifestyle.
“At Royal Furniture, innovation isn’t just about aesthetics – it’s about reimagining how people experience their homes. For more than three decades, our growth has been fuelled by craftsmanship, creativity, and an understanding of how life in the UAE evolves. With customisation at the heart of our brand, we’re proud to be a trusted name across generations,” said Kajal Sheth, Head of Marketing & Communications at Royal Furniture.
“We’re delighted to partner with Royal Furniture at such a pivotal moment in its growth. Our focus is to connect the brand to its customers in ways that feel meaningful and measurable – using data, insight and integrated media to amplify its presence and drive commercial impact at every touchpoint,” said Irfan Mirza, Head of Digital at Team Red Dot.
Team Red Dot plans to apply a full-funnel framework combining behavioural insights, precision-led media, and continuous optimisation to deliver immediate performance results alongside long-term brand growth. This approach covers audience profiling, integrated campaign design, and a digital ecosystem engineered to turn intent into sustained business expansion.
Mirza added: “At Team Red Dot, we believe effectiveness happens when every interaction works harder – from awareness to action. Our role is to help Royal Furniture show up consistently, confidently and creatively across the journey, ensuring each moment earns attention and moves the customer closer to purchase.”
This partnership signifies a key step in Royal Furniture’s growth strategy as it aims to reinforce its market leadership and expand across the GCC, blending decades of craftsmanship with modern, tech-driven marketing.
